Posts Tagged ‘Global’

Chindia: How China and India Are Revolutionizing Global Business

February 22nd, 2010

Product Description
The best minds at BusinessWeek explore ways your company can survive-and thrive-amid the business growth and innovation of China and India The economic rise of China and India has changed the way the world does business-and today’s companies need to step up their game. This in-depth report, edited by a senior writer at BusinessWeek, goes behind the headlines of the new “megamarkets” to explore how your company can stay competitive. With a diverse a… More >>

Chindia: How China and India Are Revolutionizing Global Business

5 comments »

Posted in Reviews

Tags:

Getting China and India Right: Strategies for Leveraging the World’s Fastest Growing Economies for Global Advantage

February 5th, 2010

  • ISBN13: 9780470284247
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for … More >>

Getting China and India Right: Strategies for Leveraging the World’s Fastest Growing Economies for Global Advantage

5 comments »

Posted in Reviews

Tags: